Employees Motivation - All Posts - Ze'ev Ronen - Business Excellence

This article focuses on the principles of managing employees during wartime.

Dan was rushing to a meeting. He could not find parking space in the car park of the tower building. Suddenly he spotted a free parking slot. He accelerated towards the slot only to realize that a female driver was maneuvering her car into that slot. She drove backwards and forwards trying to steer her way between the lines. That was all Dan needed. He quickly pushed in front and parked his car, leaving the lady driver bewildered.

A management board of a retail chain outlets decided to set a prize-winning competition between the outlets. The competition aimed at providing an incentive to increase sales. The prize was a medal for the winning team and an invitation for two to a fancy dinner for the team members.

This article is not about momentary misjudgments or wrong decisions made on the spur of the moment. It is about mistakes which are made by CEOs who are driven by approaches that, in my opinion, are incorrect and can cause substantial negative impact on business results.

A separation won’t stop a couple from thinking about each other. In the same way, termination of employment doesn't stop employers and fired employees from talking about one another. Managers and employees continue to mention previous employees’ names, and dismissed individuals continue to talk about their former place of work.

Every year, CofaceBDI conducts a survey in collaboration with The Marker magazine, on the question "Who are the 100 companies that are most worth working for in Israel?" The survey was conducted among about 300,000 employees and is also based on internal surveys of the companies.

Rafi was a successful young CEO who wanted to achieve the ambitious goal of accelerated growth within five years. He built a strategy with the help of our team's "Plan for Tomorrow" and got stuck on a significant obstacle: he needed to recruit a sales associate, or even two.

At one of the NGOs I am a member of, there is a mentoring program. The graduates mentor younger peers. The mentoring last for six months, for a few dozen participants. The mentoring is voluntarily, and each year we have more mentors than we require. The organization has other social activities, involving young adults who live in Israel's periphery, and we don't lack volunteers.

Every year, CofaceBDI and The Marker magazine conduct a survey, on the topic "the 100 best companies to work at in Israel". The survey had about 150 thousand participants, and also uses internal surveys by the above companies. The survey then asked 2,000 participants to rank the parameters according to their importance.

I don’t know about your specific company, but usually the first step is layoffs. Most often, labor costs aren’t the biggest expense, but it always seems simplest, fastest, and easiest to fire employees - and if and when sales are back up, recruit new ones. Furthermore, we know there is always latent redundancy, so we assume any reduction in the workforce will lead to greater efficiency.

In the past, when I managed Osem-Nestle’s factory in Yokne’am, we often had improvement teams working with internal leaders. For four years, we had a yearly workshop teaching employees how to lead improvements teams. The woman leading these workshops then led and managed the improvement teams, and coached the leaders. After four years, we transitioned to doing that internally as well.

At 6:15 I started riding my bicycle towards Ramat Ha'Nadiv and we started making our way up to Mansur el-Aqeb. We were supposed to meet Uri there. When we reached the top, there was no sign of Uri. We waited. Uri didn’t arrive, nor call. We tried calling him, and there was no answer. After about fifteen minutes, we started riding again, heading north. A short while later, Uri came riding towards us, smiling.

Covid-19 changed many things in one fell swoop. One of those is the prohibition on face-to-face meetings. With the meetings we were used to no longer possible, we started using Zoom or similar softwares. School and university lectures, management meetings, consultations, workshops, coaching sessions.

A medical start-up I worked with in the past faced a considerable schedule delay. I suggested the CEO display the company's goals and schedules in a prominent location, breakdown company goals to personal ones assigned to each managers, and thus delegate responsibility to them.

My last article dealt with the question – how to approach the crisis in your business. Among other issues, I discussed employee retention vs. employment costs. In this article I'm going to take a big step forward, and present the opportunity this crisis offers you, to engage employees with company goals.

In some companies, working with improvement teams brings quick, clear, and considerable success. On the other hand, in others the work done by improvement teams is accompanied by frustration, and has no quick and clear results. Why? What's the difference?

wonder of wonders, CEOs who aren’t machine-maintenance people, are sure they "know enough", or "know best", how to maintain the "human machines" in their company. And if not the CEO, then one of the executives will be able to do it, in addition to their regular job.

The kibbutz assembly needed to approve participation of a team from the company in a professional conference in Italy. I remember a heated debate. Travelling abroad was rare, and every trip was a cause for envy. In the assembly, a suggestion was raised – instead of one of the executives, "Sarah", a kibbutz member, will go, because she hadn’t been abroad yet.

Everyone can contribute something to someone else. For an employee, knowing this and feeling they can do something meaningful for someone else, brings great satisfaction. When your employees renovate a youth club in the nearest city, or help kids with homework at the community center – they feel incredibly meaningful.

I drew a big pyramid on the board, with him at the top, below him 8 VPs, and at the bottom 10,000 employees. I asked – how can you guarantee they'll efficiently produce quality products, if they aren’t engaged or invested in company goals?

Nestle is a world leader in constant improvement and striving for excellence. And the Sderot site, with approximately 650 employees, is without a doubt one of their leading sites in all aspects. Nestlé's motto, which you'll find displayed at each one of their sites and to which everybody strives, is "0 waste, 1 team, 100% employee involvement".

As kids we played the game Telephone. We sat in a line, the first kid whispered something in the ear of the second, who whispered what they heard in the ear of the third, and so on until the last in line. Of course there was a considerable difference between what was originally whispered and what the last kid heard. That's how it is. There's a gap between what we thought and what we said, and an even greater one between what we said and what was heard and understood.

I used to manage an organization with several hundred employees, under a collective agreement. The premium paid to employees who exceeded production goal was set in the collective agreement, old an anachronistic. It wasn’t a real encouragement and it didn’t contribute to motivation, and didn’t change employees' way of doing their work. 

Israel added that Tomer was unwilling to teach other employees to operate "his" machine. It was clear that Israel postponed meeting Tomer as much as he could that morning, and once we finally got to him they communicated poorly. I couldn't understand what Tomer was saying and I'm not sure Israel clearly understood him either.

Our event focused on changing the production department and increasing efficiency. The team led a radical change in the department, including opening a wall which separated the two parts of the production space. On the third day, Osnat, one of the team members, burst into tears and couldn’t continue. She went home and returned to work only after a week of sick-leave.

In it they could see how, at the end of the work day on Thursday, at three in the afternoon, the door to one of the departments was left open. Actually, it wasn’t a door, but a wide gate, made of two metal doors. Its width is about three meters, its height about four meters.

Space itself is thus affected by the people and objects in it. All matter is made up of electrons and protons which vibrate and influence the energy field - colors, which are themselves a frequency, textures, and the way a certain space is designed.

We often used the term motivation, but do we always mean the same thing? Last week I gave a talk in two classes in the School of Economics & Business Administration at the Ruppin Academic Center, as part of Dr. Adi Loria ("Select Issues in Management MBA"). The topic was "The Relationship between Management Methods and Employee Motivation".

Aviv set up a company and supervised production and sales in the local market from day one. Unlike many other founding CEO's, Aviv understood that if he wished to grow, he would have to let go, to bring in managers and give them responsibilities. Aviv also appointed QA and HR managers in the early stages, which is rare.

I am sometimes asked if I provide organizational consultation regarding management conflicts, and I answer that usually the source of the problem lies in the missing parameters in the allocation of authority, within management, and from there, the situation spreads to the entire organization.