The unique and patented Hexa-Cover® system is a brilliant cover for all kinds of liquid surfaces, and today is installed in many kinds of: Basins, Lagoons, Reservoirs, Containers, Ponds Tanks etc.

The guiding principle behind our work leads a company to improvement and does not provide it with advice.  We work this way for several reasons: Firstly, we, as people, don't like to receive advice, and therefore, improvements in work methods that are obtained as external knowledge and not as a product of internal work, shall encounter opposition or will not be implemented in the long term.

Many companies wish to improve their performance and seek strategic advice as well as marketing or organizational development strategies, and when they receive advice, opposition emerges throughout the organization and ultimately this advice remains untouched in a book.

In one of the plants where I worked, when employees would approach the Team Manager with new ideas he'd say: "You be quiet, they brought me here to think and you to work".  This statement, which is definitely extreme, has resurfaced, turning up in various guises in many different places.

Zeev Ronen directed three groups in the product plant for a period of 12 months.

At first, both management and employees expected yet another advisor who would prepare a pretty presentation and numerous shelf files. However, this was not the case. Zeev didn't simply perform magic. With honesty and integrity, he enabled us to see ourselves, for an employee experience that was priceless.

Zeev Ronen served as a factory manager at Nestle Israel (Osem ltd.), in Yoqneam, from 1996 to 2005. During most of this period, I was his superior, as the concern's VP of Operations. I got to know Zeev very well and was most impressed by the manner in which he managed the site as a sub- organization within a larger one.

Zeev led the company towards objectives set by corporation management, while meeting complicated challenges and revolutionizing our labor relations and practices.

From 1989 to 1994, Zeev served as CEO of Shamir Optical, where I have served as Vice President of R&D since then and up to now. In the operative area, he built an organic structure that could both contain and enable control of the production systems and production volumes that were required for increasing sales. He changed the operative approach from a centralistic view that prevented personal development among good minds, to an approach of allocating responsibilities that brought about developments both in the personal realm and in the company's ability to fulfill production objectives and supply dates as well.

Zeev Ronen of Business Excellence was an advisor for us on a designated project to create a process for selecting organizational KPI's (key performance indicators).

At the beginning of 2011, during a brief, focused evaluation process, Zeev interviewed the entire management level, including a VP forum, and prepared the infrastructure for the attaining of organizational objectives and measures.

I highly recommend Zeev Ronen; contact him, he's the best in the biz!

Ofer Yohananoff, Attorney

Director of Labor Law Department, Human Resources & Labor Wing, Israel

Manufacturer's Association

Page 11 of 12

Manage Cover Front w150My First Book: Manage! Best Value Practices for Effective Management

The book brings together a set of tools that every CEO should know, presenting them in a clear, concise and consistent fashion that will leave the reader with comprehensive and useful knowledge to assist them in their careers as managers.

Read the first chapter & Reviews from previous readers >>